留学生酒店管理硕士论文_分析中国经济型酒店及其发展策略_Analys

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留学生酒店管理硕士论文:分析中国经济型酒店及其发展策略,中国大陆(内地)经济型酒店至今已流传甚广,填补了数百万的企业和寻求一种方便,经济,越来越舒适的休息场所休闲顾客的需要。与提供清洁的房间,delicious breakfast,良好的地理位置,酒店连锁经营,经济型酒店已经花费优势超越其他类型。然而,人们仍对这种新的酒店业,经济型酒店,也处于这个新概念的分析未确认的时期。

Leisure and Tourism Management
Master Thesis:Analysis on China Economy Hotel and its Development Strategy
Abstract
Since the first opened in 1997, economy hotels in mainland China (mainland) have spread far andwide, filling a need for millions of business and leisure patrons seeking a convenient, economical,and increasingly comfortable place to rest. Economy hotels with offering cleaning room, deliciousbreakfast, good location, hotel-chain operation, already takes advantage compare other types ofhotel. However, people still unacknowledged about this new hospitality industry-economy hotel,also academic literature analysis about this new concept is root period.
Demand for economy hotels are increasing along with china has become an import tourismdestination in Asia and the fifth-largest tourism countryin the world (measured in number ofinternational tourist arrivals). Currently incomplete cases study and lack of management, leads
economy hotel development and research have disorder situation.The objective of this research demonstrates that China economical hotel market situation in thecurrent and future China hotel business. This research investigates the treads of economy hotel
development in China (mainland), and analysis the requirements for market demands. The studyshows to what extent and to what goals of economy hotels in future management and how thatperceived as the first choice by customer. Suggestions on how the economy hotel could bedeveloped improved are also provided. However, future industry structure and market competitionwill be determined by a company’s capability to perform including structure and performance,strategy for future and product offerings.

Keywords:
Economy hotels, super budget hotel, market analysis, trends and development , Home inns hotel,China budget hotel.

Acknowledgement
Many people have made valuable contributions to this research. They have been important sourcesof knowledge and inspiration throughout the whole process of the research. I would like to take thisopportunity to grate fully acknowledge those whose contributions are significant to the successful
completion of this thesis.
First of all I would like to thank you thesis supervisor Sjoerd Gehrels for useful ideas, support andconstructive criticism. Also I would like to acknowledge Alex Yang, Constable Reuben, Tracy Law,and Martin Ng for introducing me to the research area and providing me with information aboutthe Home inns hotel. With their knowledge and straightforward way they have inspired me to dothe best. Special thanks are also directed to Daniel Cheung for his never-ending enthusiasm.Secondly I also appreciated greatly the help of Mr. Yang who is the manager of marketingdepartment of Homes inns hotel (Shenzhen), whose unreserved support for my survey in the hotel.And Mr. Yang provided me the opportunity for practice in Home inns hotel and be his personalassistance for compose the Home inns hotel annual report 2009, that is high level contact withmanagement team of hotel and huge contribution for my future hospitality career.Finally, I would like to thank my parents for their support whatever in life or financial. Withouttheir patience and companionship during my working days, the research would have been much toopure to bear.


Ning Chen
(Sabrina) 122076
Content
CHAPTER
THE
RESEARCH
SUBJECT
EMERGES

 

-
1.1 STUDY BACKGROUND AND MOTIVATI ON ...................................................................................... - 6 -
1.2 THE AIM OF THESI S ...................................................................................................................... - 8 -
1.3 STUDY RANGE ............................................................................................................................. - 9 -
1.4 LIMITATI ON S AND PERSPECTI VE OF TH E STUDY......................................................................... - 10 -
1.5 STUDY STEPS AND PROCEDURES ................................................................................................- 10 -
1.6 OUTLINE OF TH E THESI S ............................................................................................................ - 11 -
CHAPTER
II
CONCEPTUAL
FRAMWORK

-
2.1 ECONOM Y HOTEL ......................................................................................................................- 12 -
2.2 STUDY CONCLUSI ON OF FOR EI GN ECONOMY HOTEL ................................................................. - 15 -
2.2.1 Development state of foreign economy hotel..................................................................... - 15 -
2.2.2 Relative literature discussion of economy hotel................................................................ - 20 -
CHAPTER
III
RESEARCH
METHODOLOGY
-
3.1 STUDY DESI GN ...........................................................................................................................- 27 -
3.1.1 Basic data for assessment members of hotel experts.........................................................- 27 -
3.1.2 Professional assessment for the value curve at the supply end......................................... - 28 -
3.2 STUDY DESI GN AND SAMPLING..................................................................................................- 29 -
3.2.1Content and design of questionnaire.................................................................................. - 29 -
3.2.2 Data collection...................................................................................................................- 30 -
3.2.3 Preliminary examination of questionnaire.........................................................................- 31 -
3.2.4 Sampling design.................................................................................................................- 31 -
3.3 DATA ANALYSI S..........................................................................................................................- 33 -
CHAPTER
IV
PROFILES
OF
ANALYSIS
ON
CHINA
ECONOMY
HOTEL
AND
DEVELOPMENT
STRATEGIES

 

4.1 ANALYSI S ON CUSTOMER ’S BA SI C BACKGROUND......................................................................- 34 -
4.1.1 Analysis on customer’s basic background..........................................................................- 34 -
4.1.2 Lodging purpose................................................................................................................ - 36 -
4.1.3 Lodging approaches...........................................................................................................- 37 -
4.1.4 Lodging transportation choice...........................................................................................- 37 -
4.1.5 Pricing chosen - 38 -
4.1.6 from which province or region - 38 -
4.2 ANALYSI S ON CUSTOMER ’S DEMAND - 40 -
4.3 ANALYSI S OF HOTEL STUDY (HOM E INNS HOTEL ) - 44 -
4.3.1 Hotel management - 45 -
4.3.2 Hotel Development - 47 -
4.3.3 Home inns Hotel Chain - 48 -
4.3.4 Hotel organizational Structure - 53 -
4.3.5 Performance Indicator - 53 -
CHAPTER
V
CONCLUSION
AND
SUGGESTION
-
56
-
- 5 -
5.1 RESEARCH CONCLUSI ON ............................................................................................................- 56 -
5.1.1 Overall China economical hotel industry.......................................................................... - 56 -
5.1.2 Research Conclusion......................................................................................................... - 57 -
5.2 SUGGESTI ON TO FOLLOW-UP STUDY..........................................................................................- 58 -
5.2.1 Suggestion to follow-up study............................................................................................- 59 -
5.2.2 Suggestion to industry practice..........................................................................................- 59 -
5.2.3 Investment suggestion on dealers of economy hotel.......................................................... - 60 -
5.3 DEVELOPMENT TEN DENCY OF ECONOMY HOTEL IN TH E FUTURE..............................................- 63 -
5.3.1. Development tendency of multiple brands........................................................................- 63 -
5.3.2. Depart monomer operation and change to the tendency of scale chain...........................- 63 -
5.3.3. Tendency of low, medium and high price levels................................................................- 64 -
BIBLIOGRAPHY............................................................................................................................... - 65 -
APPENDIX I..................................................................................................................................- 68 -
APPENDIX II................................................................................................................................ - 69 -


APPENDIX III ............................................................................................................................... - 70 -
- 6 -
Chapter
I
:
The
Research
Subject
Emerges
……as Chinese have become more wealthy they have started to enjoy more leisure
time, with the Central Government legislating an increased number of holidays as a
way to stimulate internal consumption.”
(Richard Hu, 2009 in specia l report, p.3)
1.1
Study
background
and
motivation
The fast and stable growth of China’s economy has brought huge business opportunities, with thefast development of market economy and increasing fluid of commercial activities, China’seconomical hotel market has becoming a booming market. The lease rate of China economicalhotels is generally above 90% and the return is to 20% even higher(Hongying Huang , 2008). Withdomestic travel of China develops rapidly recently, under the condition that the industries of Chinarestaurant are in high competitions, China economy hotels will further face the opportunities and
challenge from domestic hotels and foreign hotels. Under this situation, it gives a wider operationroom to economy hotels; on the other hand, itwill make the state of the domestic hotelsinternational which has been appeared and the international competition domestic severe; and thisis a rapid method for China economy hotels connecting with international conventions. After HomeInn lists on the stock market of NASDAQ, which not only means more fund investment and muchhigher quality requirement to the hotel but also means the change of industry pattern of economyhotels(Li Chao, 2009). Thus, economy hotels must obey to the change of international conventionsto improve their core competitiveness; the economy hotels can survive and continuously developonly using this method.
Firstly, this study must have some knowledge about the operation principle, business model andconditions of industry competition of China economy hotels; then the curve model of the value forChina economy hotels can be developed further aiming at factors such as internal conditions andexternal environment of economy hotels. The urgent affairs to do now is to Change competitionidea in time, build the correct competition ideas of economy hotels, continuously innovate, expandthe competition room and cultivate and improve the core competitiveness of the enterprise(wang
S.Y, 2004). Now homogenization competitions of economy hotels are very serious; the industryof economy hotels can develop quickly and healthily only when customers' need are concerned andinnovations of product and service are continuously proposed (China Hotel Association 2007).Severe competitions and rapid changes of the market make many economy hotels make greatefforts to look for rapid methods which can operate quickly and benefit rapidly. The implement ofvalue innovation is the desirability for economy hotels to actively adapt to the new environment andsituations both at home and abroad, and the implement of value innovation is enterprises’repositions to themselves. The enterprise can get benefit with the innovation of industry value(YipJacky, 1997); So, economy hotels should determine product value characteristics and product price。

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